NOTE: This article was written several years ago and times have changed - there are some worthy points made here, but be sure to read the update at the end.
I drive over 500,000 laser-targeted visitors to my sites each month. You can do something like this and the key part is that there’s no experience necessary!
The things that we must do are in Napoleon Hill’s book, “Think And Grow Rich”. We’ll concentrate on five of the 17 basic principles to success he detailed. These are principles, so they will apply to everybody and will allow you to become truly wealthy and make money online.
Those are the five keys to success.
This is the one true secret that I know of on the Internet; How search engines work. The search engine forums and search engine experts tell me that I’m dead wrong but, I think outside the box.
Search engines are the most complicated things but, when you know the behind-the-scenes, it’s very easy to understand how they all work.
This is how to get any website on the search engines listed with a higher ranking within a few short days.
Many people on the Net will tell you that it takes you 30 days, 60 days or, three months to get your website listed.
Wrong! Try 48 hours or 72 hours to get a site in the Internet and listed (on Google, at that). I do it all the time, every week.
The key part are the visitors you get. You see, all traffic is not equal on the Internet.
If I had a site promoting lifesavers and got a bunch of visitors that were interested in microphones, is that traffic any good for me? No, it doesn’t make any sense whatsoever.
So why do it?
One of the curious parts of the whole process is why you are not listed. If you understand the reasons why, it makes it easier for you. You can at least cry easier at night.
The number one reason why you’re not ranked in the search engine is that you are not using the right keywords. You’re using absolutely the wrong keywords.
You need to use the right ones. And why? Because we’re trying to get the number one keyword.
If I’m selling microphones, I’m trying to cater to the whole microphone business.
The biggest problem people have is they try to cater to everyone on the Internet.
When I talk to someone, I’ll ask them, “What’s your market?” And they’ll say, “Everyone on the Internet.”Yeah, that’s great and that’s idealistic, but NO.
Really, what’s your market? You have to be very specific. It’s better to be a big fish in a small pond, in other words. You see, you need to specify what people are looking for.
You can do that through the right use of keywords. Keywords are the key. Your keywords are obviously just too competitive, and that’s the problem.
You’re not specific enough in what people want from their site, from your product. You have to cater to a niche market.
But keywords are the same way on the Internet today. You can’compete with top companies with high Page Rank. You may have an eight and they have that link; specifically backward links.
Backward links. What does that mean?
Backward links, when you have the Google toolbar, if you right-click on a page, it will show you the amount of backward links.
Backward links are extremely important. So you need to have other people linking to you.
But you’re going to have the backward link and you’re going to use the back door to create those backward links.
The reason why this is so important is you can create your own links to yourself. Each one of the pages that I create has other links at the very, very bottom. It links to my own pages. It’s called internal linking. Write that down. Internal linking; which means I create my own backward links in the search engines. So I link to myself on all of my pages, and that’s how we do it.
So you can link to yourself, and that’s at the bottom of the template. But you use the back door in order to do that.
“You Must Know How Search Engines Work”
Search engines are just machines, really just programs that someone wrote. A human wrote the program.
There is an old computer term, “G.I.G.O.” - Garbage In,Garbage Out. Most people put garbage into search engines and they’re not getting listed - so, they’re getting garbage out of the search engines.
By knowing how the search engines work:
And, if you don’t know how, find someone who does.
The thing is you need to know is which Search Engine powers which other one(s).
DMOZ ( DMOZ.org) is powering Google. DMOZ is a human-edited, open directory. Google powers either primary or secondary results for AOL, Go.com, Ask Jeeves, HotBot, Alexa, Netscape and Lycos. Google is extremely important - get your sites listed in the top of Googleand you’ve basically covered most of your bases on the Internet.
Yahoo made a change shortly before the World Internet Summit in Sydney. It’s now a self-sufficient search engine, not taking results from Google anymore.
That was supposed to be a big shake-up but when I checked my listings, I was higher in Yahoo than I am in Google – amazing!
Yahoo is a whole new breed and it’s just going to be more beneficial, utilizing the technique in this article.
Can you get top rankings in the search engines – top 10 rankings in the search engines? Yes, and it doesn’t take a lot of work. If I can do it, anybody can.
With E-book Generator, my e-book software that makes e-books very simply, my main search term was e-book software.
I started at number 44 in Google, when I started learning about search engines. I did a little bit of optimization and I was number one in Google three weeks later.
What is the difference between number 44 and number one ( on the first page versus obviously being lost in the search engines)? That meant a 900% increase in sales on that product – 900%! That’s a lot of money at $97 each.
We settled down a little at number four, and I’ll tell you why that happened. I can go back to number one anytime I want. There’s a reason.
Yahoo, I’m at number one and number two - I took both spots. I was a little greedy about it.
UPDATE: This article was written several years ago, and while it's still true that it is important to use the right keywords, that is just part of the dance. As well as keywords, the important point is that YOU NEED TO LEARN ABOUT THIS STUFF. Just buying a domain and setting up a website won't get you any business.
There are some other articles here on building your presence on the big bad web.
Oh, and Napoleon Hill's book is most definitely worth a read, even though it is over 80 years old.
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