Business referrals in the form of testimonials are probably the most overlooked and under-appreciated form of marketing ...
People read sales pages different ways ...
But how to increase the odds of getting usable testimonials?
I know from experience that even by selling great products, very few people are bothered to say thank you --- they just want to get on with their lives.
So here's something to share with you that may help you get those customer testimonials -
Originally put together for a friend who runs his own Garage, a simple form that can be handed out with the product/service receipt, perhaps with a stamped addressed envelope, and your best winning smile! (Or turned in to an email request!)
How did we do?
1. Helpful Suggestion -
2. Helpful Suggestion -
3. Helpful Suggestion -
4. Helpful Suggestion -
I agree that Garage may use my testimonial for advertising as long as only my initials and not full name are used.
More you can do ...
Is the customer important - in society, in your field ... a doctor, managing director ...
Ask their permission to use their full name, title, company name ...
Offer a description of their service and your own mini-testimonial alongside theirs ... mutual benefits ...
Once you've started amassing these, use them to imply longevity - "back in 2003 XXX used our service and said ... "
How the company has improved -
" xxxxxTestimonialxxxxx - We now offer even more/for less blah de blah "
Theme them - Group testimonials into themes / niche marketing:
Cost cutting potential
Tailor each testimonial form to deal with specific topics you want testimonials for.
Information that you may consider including:
There was no known compensation or other consideration given to the writer of this testimonial.
You may feel that this brings up a subject that you'd rather not remind the reader about - or may consider it better to pre-empt any thoughts the reader might have about the authenticity of your testimonials - it's up to you ...
Have a website?
Just turn it into an online form!
Discover more information to help your small home business thrive ... Click HERE