Choosing a Domain Name

Choosing the right domain not only correctly identifies your business, but also has some effect on your search engine rankings.

As one of the first things you have to decide on when creating your business, choosing a domain name can be one of the most challenging things to do.

Should you choose a name that describes your business, use your actual business name, a "snazzy" brand name that has nothing to do with either ... ?

People don't care who you are, or what your company name is.
All that people are interested in is 'what's in it for me' - And getting to those people is obviously your goal.

So while you are choosing a domain name, you should also be considering how you plan (and how much you want to spend on) marketing and promoting your business, because there is some search engine value in domains with keywords in them (though a lot less than there used to be) - plus they tend to be more memorable to end users.

... As one of the first things you have to decide on when creating your business, choosing a domain name can be one of the most challenging things to do

With advice constantly changing, forums and specialist websites are always the best place to go for up to date information.

Choosing a domain name:

• Very comprehensive article here:
  https://kinsta.com/blog/choose-domain-name/
  
• https://leandomainsearch.com/ is a domain name generator - (but don't buy your name from them - there are cheaper registrars), plus it lets you know if the same term is available as a Twitter username.
  
• https://www.namecheckr.com/ is really cool - check domain name availability, as well as a multitude of social media site usernames, perfect if you plan to market on social media (and who shouldn't be!
• Google Keyword Planner - This is a tool that advertisers use on Google Adwords, but is perfect for checking what people are searching for, and should be part of your research - having a popular search word/phrase in your name can contribute to good search engine ranking. Plus, even if you can't use the phrases you want, you can use them as page names on your website.

Good luck!

 

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