Free download of the 1923 classic advertising book:

Scientific Advertising by Claude Hopkins

Being written so long ago the reerences in this book refer to print advertising, and some of the technical terms won’t be familiar to you (that’s what dictionaries are for), BUT don’t let that put you off.

The act of buying "stuff", the reasons why we buy and the emotions behind those reasons are the same today as they were in 1923.

You’ve heard the term, “why re-invent the wheel” – well apart from where we advertise, the basic tenets of advertising haven’t changed, and Claude Hopkins breaks down those tenets in to clear actionable steps.

Thousands upon thousands of books on advertising have been written since this book was first published, adapting to the language and media of the time, many of which incorporating the information that Claude Hopkins set out in 1923.

Scientific Advertising by Claude Hopkins

... The act of buying "stuff", the reasons why we buy and the emotions behind those reasons are the same today as they were in 1923.

This Edition Includes:

Chapter 1 - How Advertising Laws Are Established
Chapter 2 - Just Salesmanship
Chapter 3 - Offer Service
Chapter 4 - Mail Order Advertising - What It Teaches
Chapter 5 - Headlines
Chapter 6 - Psychology
Chapter 7 - Being Specific
Chapter 8 - Tell Your Full Story
Chapter 9 - Art In Advertising
Chapter 10 - Things Too Costly
Chapter 11 - Information
Chapter 12 - Strategy
Chapter 13 - Use of Samples
Chapter 14 - Getting Distribution
Chapter 15 - Test Campaigns
Chapter 16 - Leaning On Dealers
Chapter 17 - Individuality
Chapter 18 - Negative Advertising
Chapter 19 - Letter Writing
Chapter 20 - A Name That Helps
Chapter 21 - Good Business

Download your copy of Scientific Advertising by Claude Hopkins here.

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